What’s My Line? Tagline, That Is.

What’s My Line? Tagline, That Is.

Branding, a business not cattle, plays a huge role in a company’s success. Part of the branding package is a company’s tagline. That’s the phrase or motto that sticks in your prospect’s head and it serves as a permanent (or at least long-lasting) impression of your...
Heave-Ho to Upheaval

Heave-Ho to Upheaval

This has been an unusual year in America in many ways including weather. In the mid-Atlantic states, we saw some winter days hit the low 70s, and then we endured recent spring days in the low 30s. My husband just noted that the weather channel is predicting that...
A Sixth Sense That Makes Sense

A Sixth Sense That Makes Sense

If released in 2020, the 1999 movie The Sixth Sense would require a different title. You may recall that this movie featured a young boy who had an extrasensory perception in the form of dead people appearing to him seeking his help. (For the record, this is one of my...