The American Christmas Tree Association sounds so, well, all-American. Say the name aloud and your brain may conjure up a Hallmark vision of a family and their dog tromping through a snow-covered field of trees as they search for their very own tree to cut down.
The ACTA’s marketing plan has enabled them to more than double their market share of tree sales since 2010. That year 8.2 million trees were sold compared to 2017 when that figure jumped to 21.1 million.
It’s too bad that most of those 21 million “trees” were manufactured in China.
Yes, the ACTA represents artificial Christmas tree manufacturers whose products are made primarily of polyvinyl chloride (PVC) and metal.
PVC is a petroleum-based, non-biodegradable plastic. It does not have a healthy reputation. Why have Americans been seduced by the “natural looking” plastic Christmas tree?
Some people cite environmental reasons: Leave our trees alone!
But real Christmas trees are grown specifically for harvesting! Growers replant 1-3 seedlings for each tree harvested. It takes 7-10 years for a tree to grow before it’s harvested for sale
So citing “environmental reasons” as the reason to buy a plastic tree from China (how big of a footprint is that?!) doesn’t make sense.
The association that represents real Christmas trees is the National Christmas Tree Association. Their members are actual people; real Americans growing trees in America. Many of them, such as Loweland Farm where I buy my tree each year, are multi-generational family owned businesses.
Here is some information from their site: “While they’re growing, Real Christmas Trees support life by absorbing carbon dioxide and other gases and emitting fresh oxygen. The farms that grow Christmas Trees stabilize soil, protect water supplies and provide refuge for wildlife while creating scenic green belts. Often, Christmas Trees are grown on soil that doesn’t support other crops.”
And think about the memory making aspect: I dare you to compare the idyllic scene noted earlier of the family choosing a tree (either to cut down or to pick one that has been pre-cut) to pulling a dusty box from the attic or basement or garage and sticking plastic branches into a metal trunk.
Oh I know there are more expensive flip trees and snap trees that go up in less than a minute. Some are even pre-lit so you don’t have to string the lights. And of course, you can spray a fake scent on your fake tree to make it seem more real.
Recycling a real tree (some call it treecycling) has gotten easier. Earth911.com states on their site that over 93% of real Christmas trees are recycled. Most communities have tree pickup service so the trees can be chipped or shredded to produce mulch.
Living where we do, we simply drag our tree back into the woods.
Artificial trees are not recyclable since PVC is non-biodegradable.
Yes, the out-of-pocket expense for a real tree is more on an annual basis. Like other expenses, I include the cost in my Christmas budget. And yes, certainly there are those with allergic reactions to real trees, and I’m sorry those folks miss out on the real-tree experience.
But for the rest of you with artificial trees (and you know who you are!), I encourage you to leave that box in the attic/basement/garage next year and buy a real Christmas tree.
Get back to keeping it real, baby.