My guess is that at some time in your life you have read something written by a company called Your True Nature. I gave one of their bookmarks to my son-in-law a few years ago, and my best friend sent me one of their cards that currently is displayed on my bulletin board. But I had no idea the items were from the same company until today.
Your True Nature believes that all of nature gives the best advice to humans. The company creates clever wording to create sage adages that might be provided by various aspects of nature to help us through life. Here’s a partial list (they have over 100) of one snippet from fourteen of them.
Trail – Find inspiration at every turn.
Owl – Be observant.
Pumpkin – Be well rounded.
Lilac – Be scent-sational.
Osprey – Dive in.
Huckleberry – It’s ok to be a little wild.
Mermaid – Don’t get your seaweed in a bunch!
Coffee bean – Break out of the daily grind.
Elephant – Look after your herd.
The forest – Breathe deeply.
The night sky – Expand your horizons.
Lizard – Appreciate stillness.
A sled dog – Mush on!
And my personal favorite from Sasquatch: Live a legendary life!
The founder of the company was originally named Scott Alyn but in 1992 he legally changed his name to Ilan Shamir which means protector of the trees. He had nearly always had a deep love of nature. It was truly bonded when, at the age of 11, he received a magnolia tree from a favorite aunt and uncle. He planted it and cared for it for as long as his family lived at that house.
His nature connection was nourished by spending eight formative summers at camp, both as a camper and later a leader. Ilan was a guide and photographer in the Swiss Alps for some time, and he also spent a month alone in Iceland. His career decisions have always been slanted to “do what you love” and not “do what will earn you the most money.”
Ilan shares the story of how Your True Nature came about. In 1992 in the midst of some difficult times, he leaned against an old cottonwood tree and wondered about what advice the tree might give. Thoughts came to him: Stand tall. Go out on a limb. He wrote down the thoughts into a poem. From that he created a bookmark and then a postcard Advice from a tree. The first store that sold his work reordered within a week.
And the business branched out, just like that tree. In addition to the bookmarks and postcards, the company sells magnets, books, T-shirts, journals, wooden signs, and other related products.
The company appears to be quite mindful of the earth and its resources. They are active in planting trees (over a hundred thousand) and intentionally leave a small footprint by making sure their company is environmentally friendly and has sustainable practices such as printing only on recycled paper.
You know, I just might need to buy that Sasquatch t-shirt.